Voyage Vista Travels
Luxury & Custom Travel Experiences
The Challenge
Transform a testing-phase Meta Ads account with zero conversions into a scalable revenue engine while lowering acquisition costs and protecting lead quality.
Our Solution
Rolled out a four-phase strategy: (1) testing multiple offers and audiences (Jul–Sep), (2) validating profitable funnels (Oct), (3) aggressive scaling paired with sales enablement refinements (Nov), and (4) full-funnel optimization with audience segmentation plus upgraded deal structures (Dec).
Results & Impact
Here's how our strategic approach delivered exceptional results for Voyage Vista Travels
Key Impact Areas
Services Utilized
The strategic combination of services that delivered these results
Voyage Vista Travels – VVT Case Study
Prepared for: HITGOC Client Engagement
Period Analyzed: July 2025 – December 2025
Report Date: January 5, 2026
Key Metrics
Cost per lead
₹75.44 → ₹33.08
-56% vs October
Lead volume
896 → 4,137
+361% (Oct → Dec)
Conversions
17 → 50
+194% after optimization
Average order value
₹18.8k → ₹45k
+139% via premium bundles
Monthly Performance (July – December 2025)
| Month | Leads | Conversions | Conv. Rate | Ad Spend | Revenue | ROAS |
|---|---|---|---|---|---|---|
| July | 45 | 0 | 0% | ₹2,445 | ₹0 | 0.00x |
| August | 106 | 0 | 0% | ₹3,736 | ₹0 | 0.00x |
| September | 371 | 0 | 0% | ₹13,876 | ₹0 | 0.00x |
| October | 896 | 17 | 1.90% | ₹67,597 | ₹3,20,000 | 4.73x |
| November | 3,647 | 18 | 0.49% | ₹1,47,081 | ₹5,94,000 | 4.04x |
| December | 4,137 | 50 | 1.21% | ₹1,36,874 | ₹22,50,000 | 16.44x |
Performance Phases
Phase 1
Phase 1: Testing (Jul–Sep)
₹20,057 spend generated 522 exploratory leads; zero revenue while creative, offer, and audience stacks were validated.
Phase 2
Phase 2: Initial Scaling (Oct)
First profitable month at 4.73x ROAS confirmed funnel readiness and highlighted winning high-intent cohorts.
Phase 3
Phase 3: Aggressive Scaling (Nov)
Volume surged to 3,647 leads but conversion rate compressed to 0.49%; revealed sales process bottlenecks.
Phase 4
Phase 4: Optimized Breakout (Dec)
Full optimization unlocked 16.44x ROAS with 50 conversions, stable CPL, and premium offer adoption.
October vs. December Efficiency
| Metric | October | December | % Change |
|---|---|---|---|
| Ad Spend | ₹67,597 | ₹1,36,874 | +102% |
| Leads | 896 | 4,137 | +361% |
| Conversions | 17 | 50 | +194% |
| Cost Per Lead | ₹75.44 | ₹33.08 | -56% |
| Average Order Value | ₹18,824 | ₹45,000 | +139% |
Simultaneous improvement in CPL, conversion velocity, and deal size proves optimization—not volume-quality trade-offs.
Conclusion
Voyage Vista Travels has evolved from experimental spend to a stabilized, high-performance growth engine with a replicable playbook.
Key Findings
Looking to unlock 15–22x ROAS for your travel brand?
Ready to achieve similar results for your business? Let's discuss how we can help you scale and grow.